T ARENA Introduces Its Official Mascot. The Public Will Choose Its Name

The dragon mascot represents not only the energy and strength that define major sporting and musical events, but also symbolically reflects Brno’s legendary heritage. The little dragon will gradually appear across the arena’s communications, at events, and during fan meet-and-greets.

“T ARENA will be a place of unforgettable emotions – from sporting triumphs and world-class concerts to memorable moments shared by thousands of visitors. A mascot is a natural part of every modern arena’s identity, and we believe our little dragon will quickly win the hearts of fans of all generations,” says Petr Kratochvíl, Chairman of the Board of ARENA BRNO and Brno City Councillor for Transport and Municipal Holdings.

In the coming days, the arena will launch a public campaign inviting everyone to take part. People will be able to submit name suggestions for the new mascot via social media. Several finalists will then be selected, with the winning name chosen through a public vote.

“We want people to truly embrace the T ARENA mascot and feel that it belongs to them. That’s why we decided to involve the public right from the very beginning by letting them choose its name. We’re looking forward to seeing plenty of creative and fun suggestions,” adds Edita Smělíková, PR Manager and Press Spokesperson for ARENA BRNO.

The little dragon will become part of the arena’s story even before its official opening. Fans will be able to follow its very first adventures long before T ARENA welcomes its first visitors.