Heineken Becomes the Official Beer Supplier of T ARENA

In the alcoholic beverages category, T ARENA is partnering with Heineken, which will become the arena's official beer supplier.

The partnership will cover beer sales during sporting events, concerts, and other events hosted at T ARENA. The agreement is currently in its final stages ahead of signing.

“Partnering with a renowned brewing company is an important part of our commitment to delivering a first-class visitor experience. We want the food and beverage offering at T ARENA to reflect the significance of the events we will host while also maintaining a strong regional connection. Our partnership with Heineken perfectly supports this vision. Together, we are also preparing something exclusive for our future visitors, and we'll be revealing more details very soon,” says Petr Kratochvíl, Chairman of the Board of ARENA BRNO and Brno City Councillor for Transport.

This partnership marks another important step in T ARENA's preparations for its opening, which is planned for this autumn.